The new Ford Puma on the Prowl

Ford SA has finally revealed one of the brand’s most successful compact crossovers to the local market. The Ford Puma is set to arrive in South Africa in the fourth quarter of this year. 

In terms of affordability, the Puma might not serve as a direct replacement for the recently discontinued Ecosport because Ford aims to provide customers with a slightly more premium and sporty experience with this compact crossover. 


The Ford Puma will come equipped with a standard 1.0-litre Ecoboost 3-cylinder turbo-petrol engine across the variants. This engine can produce a maximum power output of 92 kW and 170Nm of torque. The power will be distributed to the front wheels via a 7-speed dual-clutch automatic transmission. The car also delivers a pretty impressive combined fuel efficiency of 5.3L/100km. 

It delivers exceptional handling and stability, even when pushed to higher speeds. The Puma also gets five selectable drive modes: Normal, Eco, Slippery, Trail, and Sport. These modes modify various settings, such as throttle response, steering feel, and gear change behaviour. When switching between these modes, you'll also notice corresponding changes in the instrument cluster.


The Ford Puma has a sleek and sculpted body with well-defined lines and contours, giving it a contemporary and athletic appearance. Furthermore, the front grille design is typically bold and unique, contributing to the vehicle's individuality. The Puma also features LED headlamps and fog lamps for increased visibility. 

The Titanium variant features unique black-machined 17-inch alloy wheels. Whereas the Puma ST Vignale gets sportier black 18-inch machined alloy wheels that enhance the vehicle's overall look and potentially contribute to its handling and performance.


When it comes to the interior, the ST-Line Vignale stands out with its lumbar massage sports front seats featuring partial leather upholstery. The Puma Titanium comes with cloth-trimmed seats. Additionally, the Puma Titanium offers the option to include a Styling Pack, which incorporates a panoramic sunroof, a black-painted roof, and a four-way adjustable front passenger seat.

In the centre console, a prominent feature is the wireless charging pad, accompanied by two available USB inputs. Devices connect seamlessly through Ford's SYNC 3 system, accessible via USB, enabling Apple CarPlay and Android Auto mirroring. Standard to the Puma is an 8.0-inch touchscreen, integrated with FordPass Connect, providing access to fuel levels, alarm status, and oil life from the onboard computer. Additionally, users can remotely unlock and start the Puma. The ST-Line Vignale model is equipped with a B&O sound system, featuring 10 speakers. Positioned in front of the driver is a 12.3-inch fully configurable digital instrument cluster.


While the Ford Puma is brimming with technology across various aspects, none is perhaps more crucial than its safety features.

The Ford Puma comes equipped with standard six airbags in both variants. It also includes a comprehensive set of safety features such as Electronic Stability Control, Hill Launch Assist, Tyre Pressure Monitoring, Auto High Beam headlight activation, and the Lane-Keeping System, which encompasses Lane-Keeping Aid, Alert functions, and Lane Departure Warning.

For added security, the Pre-Collision Assist system with Pedestrian Detection is in place to identify individuals or vehicles near or on the road ahead. For those who seek additional safety measures, the company also offers an optional Driver Assistance Pack, which may tempt owners with a range of appealing features. 


Ford Puma will compete directly with Mazda CX-3, Opel Mokka, and Volkswagen T-Cross in the compact crossover segment. The biggest rival for Puma will be the Volkswagen T-Cross as both SUVs feature quite similar engine configurations and dimensions. Also, the T-Cross offers almost similar performance, comfort, and safety with an advantage of an affordable price tag.

However, if you are open to exploring then you may also look for options such as Honda HRV, Hyundai Creta, and Kia Seltos. Visit the MotorHappy blog to read about other crossovers available in South Africa. 


The Price for the Titanium variant will start from R569,900 and it may go up to R613,900 for the ST Vignale Variant. (Prices correct at time of publication.)

The Ford Puma provides a stylish and practical option in the compact SUV segment in South Africa. Its distinctive design, powerful engine, and modern technology features make it a competitive choice for those looking for a practical and fun-to-drive compact crossover.

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