Unsurprising Results from SA’s Top 3 Leading Car Brands

South Africa’s Top 3 Leading Car Brands Revealed: Pre-Owned Cars Edition

The pre-owned car market in South Africa is booming in 2025 – thanks to a mix of supply constraints, affordability concerns, and shifting consumer preferences. New vehicle shortages – caused by global supply chain issues and fewer trade-ins – have created a tight pre-owned car market, driving prices up and making second-hand cars a hot commodity. With many South Africans under financial pressure from high living costs, used cars offer a more affordable alternative.  

Falling interest rates have made financing more accessible, boosting buyer confidence and helping fuel a nearly 11% year-on-year increase in used car sales value. In addition, the rise of digital platforms and certified pre-owned programmes has added transparency and trust to the buying process, further driving demand. Altogether, these trends have created a perfect storm for the pre-owned car market’s explosive growth in South Africa.

Insights on Pre-Owned Cars in SA

To summarise key insights from the AutoTrader report from March 2025 pre-owned car sales in South Africa, here’s what we’ve found: 

In March 2025, close to 30,000 pre-owned cars were sold in South Africa – a solid increase compared to both the previous month and the same time last year. The total value of these sales reached R12.48 billion. Compared to March 2024, that’s an increase of almost 11%, and nearly 4% more than February 2025. 

The average price of a used car also went up, sitting at just over R417,000. That’s about R4,600 more than a year ago and over R1,200 higher than the previous month. 

Used Car Sales are Coming in Hot 

If you thought the used car market was slowing down, think again. In May 2025, South Africans spent a whopping R13.65 billion on used cars. That’s a 21% jump compared to the same month last year! Even back in March, sales were up 11% year-on-year, hitting R12.48 billion. Clearly, more people are leaning toward pre=owned options. 

Prices are Creeping Up

Pre-owned cars aren’t just flying off the lot, they’re getting more expensive. By May 2025, the average price of a used car hit R428,600 – up from around R406,700 in May 2024. So, if you’re thinking about buying, it might be worth acting sooner rather than later.

Used Cars Beating New Cars in Volume

Here’s the kicker: over 31,700 used cars were sold in May alone – that’s a 15% increase from the year before and slightly ahead of new car sales. Even though new cars are selling well, the pre-owned car market is growing faster and pulling ahead in numbers.

Top Performing Car Brands in the Used-Car Market

1. Toyota 

Toyota has long held a firm grip on the South African market, and this loyalty is clearly visible in the pre-owned segment. Whether it’s the ever-popular Hilux, the dependable Corolla, or the family-friendly Fortuner, Toyota vehicles consistently rank among the top-selling used cars year after year.

Why pre-owned Toyotas are so popular:

• Unmatched reliability: Known for their long-lasting engines and durable builds, Toyotas can easily clock enough kilometres with regular maintenance to get you your bang for your buck. 
• Affordable upkeep: Spare parts are widely available and service costs remain manageable, even as the car ages. 
• Strong resale value: Toyotas are seen as a safe investment. Sellers can command higher prices, and buyers are willing to pay for the peace of mind. 
• Broad appeal: From urban drivers to rural users and fleet operators, Toyota caters to every segment of the market. 

The Toyota Hilux, in particular, remains a sought-after bakkie thanks to its tough reputation and strong resale performance. Even older models continue to sell quickly in the used market. 

2. Volkswagen

Volkswagen is a familiar and popular choice. The German brand has carved out a significant share of the used market, largely due to the immense popularity of models like the Polo and Golf. The Polo Vivo especially stands out as one of the most trade-in and resold vehicles in the country.

What makes VW a top second-hand choice?

• Youth appeal: VW is incredibly popular with younger buyers. Their models offer a sleek, stylish look without sacrificing practicality. 
• Fuel efficiency: With rising fuel costs, buyers appreciate economical engine options. 
• Perceived quality: Even older VWs feel solid and well-built, which helps them maintain a strong resale value.
• Resale and trade-in demand: Because VW models are so popular, there’s always someone looking to buy one. 

Volkswagens are also backed by an extensive dealership and service network, which makes repairs and parts replacement easy. This adds to their appeal among used buyers who want minimal post-purchase hassle. 

3. Ford

Ford is another strong performer in South Africa’s used car market. Much of Ford’s resale value is tied to the enduring popularity of the Ranger bakkie, but models like the Fiesta and EcoSport also continue to attract second-hand buyers. 

Why used Fords are in high demand: 

• Versatility: From city cars to rugged double cabs, Ford offers a broad lineup that suits many needs.
• Durability: The Ranger, in particular, is known for its tough construction and ability to handle South African roads with ease.
• Work with leisure appeal: Fords are often used for both business and personal use, making them attractive to a wide range of buyers.
• Good availability: There’s no shortage of used Fords, and parts are widely accessible. 

While Ford discontinued some of its passenger vehicles globally, South Africa continues to value the strong support network with its existing models, boosting consumer confidence in purchasing pre-owned cars. 

Buyer Tips: What to Consider Before You Buy

Thinking about buying a used Toyota, VW, or Ford? Here are a few tips to help you make the right choice: 

• Check history: These cars are built to last, but regular maintenance is key. Make sure to check that it has a service history. 
• Compare mileage vs price: High mileage cars may still offer value. Just ensure that mileage is proportionate to condition. 
• Ask about past issues: Have a look for common concerns like signs of wear-and-tear or clutch and suspension issues.
• Use trusted platforms: Stick to verified sellers or certified pre-owned dealerships to avoid scams. 

Seller Tips: How to Get the Best Price

If you’re selling your car that happens to be one of these popular brands, you’re already in a strong position. Still, you can maximise your return by: 

• Detailing your car: A clean car with polished paint and a neat interior sells for a better price.
• Highlighting service records: A full Service Plan history adds value.
• Fixing minor issues: If you have the funds – replace worn tyres, fix lights or scratches before listing. 
• Timing your sale: Listing before year-end holidays or during high buyer months, can increase your chances of a quicker sale. 

Final Thoughts

In 2025, South Africa’s used car market remains a hotbed of activity, and Toyota, VW, and Ford are still firmly in the driver’s seat. Whether you’re buying your first car or upgrading to something bigger, sticking with one of these brands means you’re choosing reliability, strong resale value, and wide service support.

As market trends continue to change and more buyers turn to second-hand cars due to economic pressures, these three brands are likely to hold top positions for a while. 

If you need tips on how to get the best price for your car, look no further. MotorHappy can also assist in getting you the best quote when you decide to sell your vehicle.