8 Tips on How to Buy a Car for the Best Price

Buying a car can be straightforward—or incredibly stressful—depending on what you want, how you plan to buy, and how much of a smooth talker you are (maybe).

If negotiating isn’t your strong suit or you’re feeling unsure about how to find the right vehicle, you’re not alone. The process can feel overwhelming. Whether you’re buying from a dealer or a private seller, there are a few strategies you can use to make things easier and ensure you get the best possible deal.

With the help of AutoTrader’s research and insights, you’ll gain a better understanding of the best time to buy, how to keep emotions under control, and how to bargain effectively.

How to Buy a Car in South Africa 

First things first: when buying a car, there are a few key factors to keep in mind—emotions, knowledge, alternatives, budget, and timing. We’ll break it all down for you, so you can navigate the buying process with confidence instead of confusion.

1. Leave Emotions Out of the Deal

Staying objective during the car-buying process is easier said than done. It’s natural to get excited about a vehicle that ticks all the boxes—but that excitement can work against you if you’re not careful. Salespeople are trained to read people. Many have years of experience spotting who’s just browsing and who’s emotionally invested from the moment they step onto the floor.

When your enthusiasm is obvious, it can unintentionally put you at a disadvantage during negotiations. Before diving into any deal, take a moment to recognise how much of your decision is emotionally driven. Is it the brand status? A nostalgic connection? Or maybe it’s just that one feature you’ve always wanted?

Whatever the reason, pause and consider the alternatives. Keeping a level head will not only help you stay within budget but could also land you a better deal—without the regret later on.

2. Do Your Homework 

Before picking up the phone or booking that test drive, there are a few important things you should check off your list. Think of it as essential homework. Here’s what AutoTrader recommends:

• Compare models: Look into different trims and specifications to see what suits your needs and budget.
• Shop around: Research the market value of both new and pre-owned versions of the car.
• Check mileage and condition: Consider how the mileage affects the price, and be sure to ask if there’s a full service history available.
• Understand the extras: Features like sunroofs, leather seats, and other add-ons are great, but they shouldn’t be the deciding factor in your purchase.

3. Timing is Everything 

Yes, there is a right time to buy a car in South Africa.

Many local dealerships work toward monthly, quarterly, or year-end sales targets. If you visit them towards the end of these periods—especially in December—they’re often more willing to negotiate to hit their quotas.

You’ll also find better deals when new models are about to launch. To make space for incoming stock, dealers often drop prices on outgoing models. This is a great time to pick up a brand-new car at a reduced price, especially if you’re not too fussed about having the latest facelift or features.

Unlike places with registration “plate change” months, South Africa doesn’t follow that system—but year-end stock clearance and model changeovers work similarly when it comes to snagging a deal.

4. Start Below Your Budget 

You don’t want to pay your maximum budget upfront. Always start lower and work your way up gradually. For example, if your budget is R400,000, start by offering R360,000 and slowly increase if needed. Be polite but firm, and never reveal your upper limit too early.

Most cars have a “markup” built into the advertised price—so there might be room to negotiate. But remember: too low, and they won’t take you seriously; too high, and you lose your advantage.

5. Know When to Walk Away 

If you feel pressured, uncomfortable, or like you’re not getting a fair deal—walk away. You’re not obligated to buy on the spot, and sometimes showing disinterest can prompt the dealer to sweeten the offer. There’s power in being willing to walk.

Often, the salesperson will call you back within a day or two with a better deal if they see you were serious but not desperate.

6. Keep Trade-Ins and Financing Separate

When negotiating, dealers may try to confuse you by bundling your car’s trade-in value, the price of the new vehicle, and financing into one package. Don’t fall for it.

Negotiate each element separately:

• First, settle on the best price for the car you want.
• Then, negotiate the value of your trade-in.
• Finally, discuss finance options and interest rates.

This strategy avoids smoke-and-mirror tactics and ensures you get the best value for each part of the deal.

7. Understand the Lingo and Tactics 

Some sellers use tactics to confuse or manipulate buyers. Watch out for:

• “This deal is only valid today” – creates false urgency.
• “Someone else is interested” – may not be true.
• “We’re already selling at a loss” – unlikely, they wouldn’t stay in business.

Stay calm, and don’t be intimidated. Be friendly but assertive, and always ask for everything in writing.

8.  Inspect Everything 

If buying a used vehicle, get a full inspection. Reputable dealers will provide roadworthy certificates and service history. But don’t just take their word—get an independent assessment.

Check the tyres, brakes, paintwork, electronics, and mileage for inconsistencies. And make sure the Vehicle Identification Number (VIN) matches the logbook.

Even for new cars, inspect the vehicle before signing, and take it for a test drive. Sometimes test vehicles or showroom models have minor scuffs that you can use to negotiate a discount.

Final Thoughts

Negotiating the best price on a car in South Africa isn’t about being aggressive—it’s about being informed, confident, and prepared. With the right research and approach, you can score a great deal and drive away knowing you made the smart choice.

Remember: every rand you save at the start helps with insurance, fuel, and maintenance down the line. So do your homework, take your time, and drive off with no regrets.

For more tips, here’s what to do before buying a second-hand vehicle.